Animal health & nutrition: boost your sales with interactive sales training

these are the main concerns of marketing directors who work every day to enhance animal health. To address these concerns, many are looking for alternative training solutions. Their goal? Give salespeople tools to help them better understand products and their benefits so they can make an appropriate sales pitch. But one question remains: how can […]

Branding VS Learning: strategic duel or complementary duo for a product launch?

In the animal health sector, where products and services are technical, training is crucial if sales staff are to sell them effectively and customers are to use them correctly. How can these two strategies be reconciled? At what stages should branding be favoured and when should the focus be placed on learning? Schirine Amin, veterinarian […]

Supporting veterinary clinics to accelerate the adoption of an innovative solution

First of all, what’s the PHOVIA® solution? “It’s a unique combination of a chromophore gel and an LED lamp”, explains Ingrid Morize, Marketing and Technical Director at Vetoquinol. “PHOVIA® stimulates the skin’s regeneration mechanisms, complementing traditional treatments such as antibiotics, to reduce their duration of use”. The solution’s potential for healthcare quickly convinced veterinarians. The […]

Royal Canin: when training contributes to a change in sales strategy

The company complemented its transactional sales actions with its breeding partners, where the role of salespeople as advisors is limited, by implementing a consultative approach where salespeople adopt a stance centred on the customer and their needs. To manage this change with complete peace of mind, the group supported its sales force with an innovative […]

Marketing is (also) education: how to align sales and marketing in animal health?

Gregory Casseleux and Christophe Magaud (Wolf Learning Consulting), who both have many years’ combined experience in marketing and sales in the animal health sector, share with us their vision of the key to growth: working collaboratively and co-creating tools to serve common objectives. When marketing and sales work together to achieve a common sales development […]

Five common misconceptions about innovation in animal health

Myth no. 1: An innovative product has not had time to prove itself. Bénédicte Hivin –- “First and foremost, it’s important to remember that all medicines and vaccines are required to have a marketing authorisation (MA). Scientific studies were carried out as a necessity before the product was launched. For medical devices, an MA is […]