Adoption of innovation: Vetoquinol’s support strategy
Animal health & nutrition: boost your sales with interactive sales training
these are the main concerns of marketing directors who work every day to enhance animal health. To address these concerns, many are looking for alternative training solutions. Their goal? Give salespeople tools to help them better understand products and their benefits so they can make an appropriate sales pitch. But one question remains: how can […]
Branding VS Learning: strategic duel or complementary duo for a product launch?
In the animal health sector, where products and services are technical, training is crucial if sales staff are to sell them effectively and customers are to use them correctly. How can these two strategies be reconciled? At what stages should branding be favoured and when should the focus be placed on learning? Schirine Amin, veterinarian […]
Five common misconceptions about innovation in animal health
Myth no. 1: An innovative product has not had time to prove itself. Bénédicte Hivin –- “First and foremost, it’s important to remember that all medicines and vaccines are required to have a marketing authorisation (MA). Scientific studies were carried out as a necessity before the product was launched. For medical devices, an MA is […]
